Protecting customer relationships is the most valuable asset of all. Our goal is to help you effectively implement a touch-point strategy and process that will convert core or underutilized assets (customer relationships) into high or better performing assets (new, profitable donations and transactions).
Every point of contact with your current or prospective donor is a touchpoint. These include everything from one-on-one visits, websites and the donor appeal process or experience, to how the phone is answered. Which means a donor, today, is flooded with information from various sources, making identifying and acquiring donors more complex. So as the complexity of the relationship development and touchpoint process increases, the experiences donors have with touchpoints become even more important.
Our strategy and service is to help discover your touchpoints and use that knowledge to better control the most important interactions that drive donor acquisition, fuel word-of-mouth referrals and ensure retention of the right customers.
We help you figure out where you are and what paths will be most effective. This helps bridge the gap between strategy and tactics and provides you with smart marketing planning and execution.